Pro Touch SA

Muhammad Saad Rafiq

Data and Digital Lead

As the Data and Digital Lead at Protouch, he leads the development and delivery of data and digital solutions that support the charity’s mission and maximise its impact. He is responsible for overseeing digital strategy, data management, and insight generation to help improve service delivery, engagement, and outcomes for the communities Protouch serves.

He ensures that all data and digital activities are managed responsibly and in full compliance with GDPR and data protection regulations, embedding strong data governance, privacy, and ethical data practices across the organisation. Working collaboratively with internal teams and partners, he aligns digital innovation with Protouch’s values, operational needs, and long-term sustainability, enabling the charity to use data and technology effectively, securely, and transparently.